In 2002, the Women's Health Initiative released the results of its study, claiming use of Hormone Replacement Therapy (HRT) increased a woman's risk of breast cancer.

Almost overnight, use plummeted, leaving a great many women without a good alternative for managing their menopause symptoms.

In their book Estrogen Matters, Dr. Avrum Bluming and Dr. Carol Tavris take a deep and detailed look at the WHI study and its conclusions.



Is Hormone Replacement Therapy safe?

Not only, the docs argue, did the WHI unnecessarily frighten women and leave them suffering with very real symptoms, they may also have prevented women from taking a life-changing, even life-prolonging treatment.

HRT, they say, can have beneficial impacts on bones, brains, even breast cancer

In this podcast with Gennev CEO Jill Angelo and Gennev Director of Health ob/gyn Dr. Rebecca Dunsmoor-Su, Drs. Tavris and Bluming take us through their research and make a compelling case for the safety and effectiveness of HRT.

If you're in or approaching menopause, this podcast and the book Estrogen Matters can help you better understand HRT, its true risks, and the very real benefits it can offer.




About the docs (reprinted with permission from

Estrogen Matters With Carol Tavris And Avrum Bluming


Avrum Bluming, MD, received his MD from the Columbia College of Physicians and Surgeons. He spent four years as a senior investigator for the National Cancer Institute and for two of those years was director of the Lymphoma Treatment Center in Kampala, Uganda. He organized the first study of lumpectomy for the treatment of breast cancer in Southern California in 1978, and for more than two decades he has been studying the benefits and risks of hormone replacement therapy administered to women with a history of breast cancer. 

He was elected to mastership in the American College of Physicians, an honor accorded to only five hundred of the over one hundred thousand board-certified internists in this country.

 Carol Tavris, PhD, received her PhD in social psychology from the University of Michigan. Her books include Mistakes Were Made (But Not by Me), with Elliot Aronson; Anger: The Misunderstood Emotion, and The Mismeasure of Woman. She has written articles, op-eds, and book reviews on topics in psychological science for a wide array of publications — including the Los Angeles Times, the New York Times Book Review, the Wall Street Journal, and the TLS — and a column, “The Gadfly,” for Skeptic magazine. 

She is a fellow of the Association for Psychological Science and has received numerous awards for her efforts to promote gender equality, science, and skepticism.



Gennev Staff

April 12, 2019

Medically Reviewed By

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