You might find the title of this week’s blog ironic.

Menopause has been around as long as women (and whales!) have been on this earth. What I’m referring to is the growing number of women and brands speaking out on the topic in a modern, no-nonsense sort of way.

Let’s start with Apple, the mothership of all brands. They announced a Women’s Health Study this week in partnership with the Harvard T.H. Chan School of Public Health. Their mission is to study a broad range of women’s gynecological conditions, including menopause. Go Apple! My message to Apple: if you want to work with the experts in menopause, you can find us at https://gennev.com.

Every day, it seems, new products come on the market to relieve or reverse the effects of menopause. Some of my recent favorites are a Cannabis Tea called Kikoko for a range of menopause symptoms (notably insomnia and hot flashes) and Better Not Younger hair care. Beautiful packaging that doesn’t make me feel like I need to look younger.

Women’s voices are ringing out strong in op-ed form, online film, and onscreen drama.

One of my favorite new thought leaders on the topic of menopause at work is Denise Paleothodoros. Her latest piece titled Dear Men, I Hope You Don’t Think My Ask Is Too Big on Behalf of Midlife Women is targeted at men. It strives to help them understand the changes they will experience in the women they care about. And it goes a step further to help them understand how to respond in a modern, sensitive sort of way like only cool men can do.

Filmmaker Lisa Kaselak is releasing a new web series called HelloPause that brings women together to talk openly about perimenopause. Their mission is to “de-mystify, de-stigmatize and de-toxify perimenopause so that ALL women can be prepared for the challenges and joys of a third act well-lived.” They’re on the hunt for new women with new stories. Learn more about future episodes and pay it forward by supporting their GoFundMe campaign.

And for the grand finale, I’m in love with Fleabag. In a cameo appearance, Kristin Scott Thomas lays out a monologue on menopause that will go down in the record books of female definition when she says, “And yes, your entire pelvic floor crumbles and you get f***ing hot and no one cares, but then you’re free, no longer a slave, no longer a machine with parts. You’re just a person.”

Why am I intentionally giving you all these links that take you away from Gennev and all that we’re doing for women in menopause?

Ladies, we’re part of a broader movement. Menopause isn’t just one woman’s voice or one doctor’s point of view, or one product on the market. It is many many women’s stories, bold brands and never-done-before services coming together to serve the massive community that we are.

These brands and influential people are ignoring the long-standing stigma and instead sharing loudly their points of view, their solutions for healthy living, their vibrancy and their struggles.

That’s the community I want to be part of. That’s what I want Gennev to represent. That’s how I hope we, together, can change the face of menopause and women’s health forever.

So, yes, we’re a thing. And we’re just getting started.